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GSC Press & News

Stay informed with the latest updates from the Global Shrimp Council.

From Engagement to Everyday Relevance

The #HappyShrimp2025 campaign achieved high engagement across social platforms, with influencer-created recipes driving inspiration and reach in key markets—strengthening shrimp’s presence in everyday consumer conversations.

Global Shrimp Council to expand "Happy Protein" campaign to Europe

The Global Shrimp Council will participate in Seafood Expo Global 2026, taking place April 21 to 23 at Fira Barcelona, where it will co-exhibit with Eurotrade and showcase its global "Happy Protein" Campaign.

Global Shrimp Council Event April 20, Barcelona

As part of its participation in Seafood Expo Global 2026 at Fira Barcelona, members of the Global Shrimp Council Board will gather prior to the event for a dedicated board session to align on strategic initiatives and upcoming priorities.

Launch of the consumer facing 'Happy Protein' campaign

The Global Shrimp Council officially launched its Happy Protein 2026 Campaign during the Boston Seafood Show, held on March 15.

Members meeting in Boston

On March 15, GSC members gathered in Boston to represent the organization during the seafood industry’s premier event. Interested in joining the Global Shrimp Council? Contact us for more information.

New Companies Join GSC’s 2026 Campaign as Platinum Members

In a show of leadership and commitment to the industry, these companies have joined GSC’s 2026 Campaign as Platinum Members, helping inspire broader participation across the sector.

Chicken of the Sea® and Thai Union® Announced as New Importer Members of GSC

Chicken of the Sea® & Thai Union® have joined the GSC to demonstrate their support for the industry.

Ride the Shrimp Wave at Venice Beach

Join the Global Shrimp Council at Windward Plaza, Venice Beach, CA, August 6–9 (1–7 PM). Dive into delicious seafood and celebrate shrimp, the ultimate happy protein!

Esther Luiten joins GSC as Executive Director

The Global Shrimp Council is pleased to welcome Esther Luiten as its new Executive Director, marking an important step as the organization continues building a stronger global platform for the shrimp industry and advancing its mission to inspire consumers around the world to choose shrimp more often.

Global Shrimp Council’s First Consumer Pop-Up Inspires 4,000+ Guests to Enjoy “Shrimp More Often”

Our first consumer Pop-Up brought The Happy Protein to life — and showed us new ways to inspire people to enjoy shrimp more often.

From August 6–9, the Global Shrimp Council welcomed more than 4,000 guests to its first consumer Pop-Up in Venice Beach, California.

For four days, shrimp became part of a bigger experience: tastings, chef demonstrations, interactive activities, families, conversations, laughter and plenty of moments with Happy Protein.