Consumer campaign – Global Shrimp Council

Global shrimp council

Our Brand Pillars

“Global Shrimp: The Happy Protein” is a campaign to celebrate shrimp as a delicious, better-for-you protein that brings a smile to every table.

Shrimps is a smart, delicius and happy decision that lets you feel good inside an out.

Nutrition

High protein content, low calorie, source of Omega 3 (fatty acids), rich in vitamins and minerals

Versatility

From grilling and steaming to sautéing and stir-frying, making us a versatile ingredient in many moments and dishes.

Happiness

This overarching quality is the direct result of all the others, and it sums up these different functional attributes into one definitive emotional truth.

Convenience

Shrimp offer minimal waste, excellent portion control, and a short cooking time. Easy to prepare, especially when peeled and deveined, and available year-round. Whether fresh, frozen, or precooked, shrimp are a convenient meal option.

Flavor

Shrimp have a naturally sweet and delicate flavor. Versatile for various culinary preparations, from simple grilling to complex seafood dishes. When cooked properly, their tender, and porous texture absorbs flavors and melts in your mouth.

Shrimp is enjoyed all around the world but adapts just for you. Shrimp is a convenient, quick-cooking and tasty protein ready for every routine. Available fresh and frozen, it’s easy to portion just what you need, helping you maximize your budget and reduce food waste.