Global shrimp council
Our Brand Pillars
“Global Shrimp: The Happy Protein” is a campaign to celebrate shrimp as a delicious, better-for-you protein that brings a smile to every table.
Shrimps is a smart, delicius and happy decision that lets you feel good inside an out.
Nutrition
High protein content, low calorie, source of Omega 3 (fatty acids), rich in vitamins and minerals
Versatility
From grilling and steaming to sautéing and stir-frying, making us a versatile ingredient in many moments and dishes.
Happiness
This overarching quality is the direct result of all the others, and it sums up these different functional attributes into one definitive emotional truth.
Convenience
Shrimp offer minimal waste, excellent portion control, and a short cooking time. Easy to prepare, especially when peeled and deveined, and available year-round. Whether fresh, frozen, or precooked, shrimp are a convenient meal option.
Flavor
Shrimp have a naturally sweet and delicate flavor. Versatile for various culinary preparations, from simple grilling to complex seafood dishes. When cooked properly, their tender, and porous texture absorbs flavors and melts in your mouth.
Shrimp is enjoyed all around the world but adapts just for you. Shrimp is a convenient, quick-cooking and tasty protein ready for every routine. Available fresh and frozen, it’s easy to portion just what you need, helping you maximize your budget and reduce food waste.
a happy campaign
“Global Shrimp: The Happy Protein” is a campaign to celebrate shrimp as a delicious, better-for-you protein that brings a smile to every table.
A happy communication ecosytem
Channels
Our First Seasonal Report highlighting the progress of our campaigns in the USA, France, and Spain.
Our social media presence has grown impressively, generating over 4.1 million impressions and more than 40,000 interactions across Instagram and Facebook in the U.S. — where our campaign launched in September — followed by major influencer activations in France and Spain. These efforts continue to strengthen shrimp’s position as the preferred protein in global markets, with millions of consumers engaging with our message and reinforcing the impact of our shared mission.
We invite you to explore our latest content through the link below and share your comments or ideas to make this campaign even stronger.